250 Escape From No Man's Land (feat. Ryan Bakke, CPA)

Episode 250 FACULTY: Ryan Bakke, CPA CLASS: #Shoperations In this episode, Ryan Bakke, CPA discusses his incredible journey of building a $3 million accounting firm by the age of 26. Ryan shares insights on the importance of a good hook in marketing, strategies for running a successful firm, and leveraging social proof through platforms like Facebook. He also delves into his motivations for leaving Deloitte, the value of mentorship, and his future goals for rapid growth and acquisition within the accounting profession. Ryan's story is a testament to how far standing on the shoulders of giants can get you. 📣 Shout Outs:  Dominic Piscopo, Big 4 Transparency, Brandon Hall, Deloitte, Tax Strategy 365, Bilal Mehanna, Becker, Bill Faith, Billy Mays, Driven, Logan Graf, Jason Staats 📚 Books Referenced 📚 “How to Win Friends and Influence People” by Dale Carnegie “48 Laws of Power” by Robert Greene Chapters: 00:00 Teaser 00:17 Introduction 01:17 Early Influences and Career Choices 03:30 Journey Through Deloitte 08:55 Building a Community and Brand 15:20 The Importance of Email Marketing 22:29 Attention as the New Oil 26:24 Building a Community Funnel 26:41 The Power of a Hook 27:28 Real-Life Hook Examples 29:01 The Importance of Community 32:37 Understanding Customer Motivation 38:08 Avoiding Feature Vomiting 48:14 Acquisitions and Future Goals 50:21 Parting Wisdom for Success 🔗 Connect With Us On LinkedIn! 🔗 Ryan Bakke, CPA 📎 https://www.linkedin.com/in/ryanbakkecpa/ Tax Strategy 365 📎 https://www.linkedin.com/company/tax-strategy-365/ Scotty OKR Scarano 📎 https://www.linkedin.com/in/scottscarano/ Accounting High 📎 https://www.linkedin.com/company/accounting-high/ 📎 https://www.accountinghigh.com/ Tags: Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes, Taxes, Sales, Marketing