Weekly Report: Rich Silverstein leaves Goodby Silverstein & Partners

Rich Silverstein is stepping down as co-chairman of Goodby Silverstein & Partners after 43 years, with an AI hotline trained on his voice now fielding creative pitches in his place. Plus, Burger King turns its own product failures into ad material; Meta's Muse and Anthropic's Claude Commerce Blueprint push brands toward agentic holiday shopping prep; CampStudios, Pufferfish and StudioB pull creator-led work into agency rosters once reserved for traditional shops. Host Parker Herren breaks down what each story means for marketers navigating agency succession, AI's expanding role in creative work, transparency as a trust-building strategy and the shift toward agentic commerce. Subscribe for weekly industry news roundups, plus biweekly deep-dive conversations with Ad Age reporters. Dig deeper on the topics mentioned in this week's episode: ~Rich Silverstein steps away from Goodby Silverstein & Partners—inside the art director's storied career ~Rich Silverstein's unfiltered wisdom lives on in the AI-powered 'GPT Rich' ~Burger King's CMO on why the chain keeps turning failures into ad campaigns ~How brands should prepare for an agentic holiday shopping season ~Where creator-led agencies are winning work from traditional shops