Making Memorable Ads in a World of AI.

Welcome back! In today’s episode, we explore how brands are increasingly turning to AI in advertising and whether it helps or hurts their identity. We look at brand tracking metrics to see if AI-generated ads actually build distinctiveness and lasting consumer awareness. Later, we dive into the power of celebrity: is stepping away from star-studded campaigns a smart strategic pivot, or a costly mistake? We watch: Svedka Lets Eat See omnystudio.com/listener for privacy information.