Ep. 152: Turning What’s Happening on Screen Into an Ad Signal with Abbey Ramsey of Anoki AI

AdTechGod joined Abbey Ramsey, Chief Commercial Officer at Anoki AI, to explore the evolution of video advertising and how AI is reshaping CTV. Abbey shares lessons from her career at MTV, Tremor Video, and OpenAP, and explains how Anoki uses real-time video intelligence to understand what viewers are watching and turn those moments into actionable advertising opportunities. They also discuss contextual targeting, programmatic activation, live news and sports, and how AI is changing the way advertising leaders work. Takeaways AI is reshaping CTV and video advertising. Real-time context enables smarter ad targeting. AI creates new opportunities across news and sports. Programmatic makes AI insights easier to activate. AI is helping leaders work faster and smarter. Chapters 00:00 Introduction 00:58 Meet Abbey Ramsey 02:49 Abbey’s Journey Into Ad Tech 03:43 MTV and the Early Days of Streaming Video 05:34 The Rise of Pre-Roll and Tremor Video 07:17 ACR, Programmatic and the Evolution of TV 09:14 Building Audience-Based Advertising at OpenAP 10:16 What Anoki AI Does 11:11 Bringing AI Intelligence to FAST and VOD 12:10 Unlocking Advertising Opportunities in News 13:25 Why Context Matters for Advertisers 14:56 Real-Time Signals, Weather and News 16:27 Turning AI Intelligence Into Programmatic Activation 18:00 Where AI and CTV Are Heading Next 18:27 The Future of AI in Sports Advertising 19:39 Making AI Practical for the Advertising Industry 21:17 Abbey’s AI-Powered Operating System 23:30 Inside Anoki AI 25:37 Why Relationships Still Matter in Ad Tech 26:07 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices