How American Airlines is Building a Loyalty Program for Businesses and Travelers

Ann Berry is joined by Jacob Teplin, Managing Director of AAdvantage Business℠ to discuss American Airlines' loyalty program that is designed for growing businesses and the travelers who work for them. They delve into what it took to design the program built to keep two very different customers happy at once, where he sees it heading next and why the program was harder to produce than it immediately appears.