<p>Responsive Search Ads (RSAs) help advertisers reach the right people with the right message—by allowing up to 15 headlines and 4 descriptions per ad. Google then tests combinations to find what works best. But how many RSAs can you have in a single ad group?</p><p><strong>The answer: 3 active RSAs per ad group.</strong> Google limits this to promote quality over quantity. With fewer ads, machine learning can optimize faster and more effectively.</p><p>Each RSA must include at least 3 headlines and 2 descriptions, but you can use up to 15 and 4 respectively. Headlines are capped at 30 characters each, and descriptions at 90.</p><p><strong>Why it matters:</strong></p><ul><li><p>You can test many variations without building multiple separate ads<br></p></li><li><p>Google&#39;s system rotates combinations based on search intent, device, and performance<br></p></li><li><p>Asset-level reporting shows which messages resonate<br></p></li></ul><p><strong>Best practices include:</strong></p><ul><li><p>Grouping related keywords in tightly themed ad groups<br></p></li><li><p>Writing unique, varied headlines and descriptions<br></p></li><li><p>Highlighting unique selling points like discounts or fast shipping<br></p></li><li><p>Using ad extensions for extra visibility<br></p></li><li><p>Monitoring performance and adjusting underperforming assets<br></p></li></ul><p>RSAs are ideal for campaigns that need dynamic messaging, broad visibility, or fast optimization without manual split testing. Just remember the rule: only 3 responsive search ads per ad group—so make them count.</p><p><br>https://agrowth.io/blogs/google-ads/how-many-responsive-search-ads-in-google-ads</p>

AGrowth Agency

AGrowth Agency

Responsive Search Ads (RSAs) in Google Ads: How Many Can You Use?

JUL 22, 20251 MIN
AGrowth Agency

Responsive Search Ads (RSAs) in Google Ads: How Many Can You Use?

JUL 22, 20251 MIN

Description

<p>Responsive Search Ads (RSAs) help advertisers reach the right people with the right message—by allowing up to 15 headlines and 4 descriptions per ad. Google then tests combinations to find what works best. But how many RSAs can you have in a single ad group?</p><p><strong>The answer: 3 active RSAs per ad group.</strong> Google limits this to promote quality over quantity. With fewer ads, machine learning can optimize faster and more effectively.</p><p>Each RSA must include at least 3 headlines and 2 descriptions, but you can use up to 15 and 4 respectively. Headlines are capped at 30 characters each, and descriptions at 90.</p><p><strong>Why it matters:</strong></p><ul><li><p>You can test many variations without building multiple separate ads<br></p></li><li><p>Google&#39;s system rotates combinations based on search intent, device, and performance<br></p></li><li><p>Asset-level reporting shows which messages resonate<br></p></li></ul><p><strong>Best practices include:</strong></p><ul><li><p>Grouping related keywords in tightly themed ad groups<br></p></li><li><p>Writing unique, varied headlines and descriptions<br></p></li><li><p>Highlighting unique selling points like discounts or fast shipping<br></p></li><li><p>Using ad extensions for extra visibility<br></p></li><li><p>Monitoring performance and adjusting underperforming assets<br></p></li></ul><p>RSAs are ideal for campaigns that need dynamic messaging, broad visibility, or fast optimization without manual split testing. Just remember the rule: only 3 responsive search ads per ad group—so make them count.</p><p><br>https://agrowth.io/blogs/google-ads/how-many-responsive-search-ads-in-google-ads</p>