AI Visibility Podcast with Jason T Wade of BackTier

Lake Wales Is Building a Startup Economy. But Who's Building the Startups? Podcast: Lake Wales Startups / BackTier Host: Jason T AI Wade Estimated runtime: 10–12 minutes Format: Commentary, local economic development, entrepreneurship, and AI Episode description: Google AI says Lake Wales, Florida, has a growing entrepreneurship ecosystem, supported by business incubators, government incentives, youth programs, and downtown redevelopment. But what does that actually mean for someone trying to start a business? We examine the organizations, the money, the opportunities, and the missing connections between economic development and entrepreneurship.

https://youtu.be/nlmdSnHQrik Title: Lake Wales Startup Night: Startup Legal Strategy with Denise Tessier, Esq. Starting a business creates questions that a website, logo, or AI-generated business plan cannot settle. Who owns what? What should partners agree on? What belongs in a client contract? When should you bring in an attorney? In this episode of the AI Visibility Podcast, Jason Wade previews the next Lake Wales Startup Night, featuring Startup Legal Strategy with Denise Tessier, Esq. The free gathering offers an opportunity to meet fellow entrepreneurs and bring questions about starting or growing a business. Whether you’re exploring an idea, building a side business, or already serving customers, come with a question you want to sort out. Event details Wednesday, October 21, 2026 · 6 PM The Thirsty Dragon 126 N 1st St, Lake Wales, FL Free to attend Reserve your seat and submit a question for the attorney Topics in this episode Questions to ask before starting a business with a partner. Clarifying ownership, responsibilities, and expectations. Preparing questions about client agreements and contractor work. Using AI to organize your questions before speaking with an attorney. Building connections with founders and neighbors in Lake Wales. About Denise Tessier, Esq. Denise Tessier is an attorney with Tessier Law Firm and the featured speaker for Lake Wales Startup Night’s Startup Legal Strategy event. Learn more at TessierLawFirm.com. About Jason Wade Jason Wade is an AI Visibility strategist and the founder of BackTier. He is the host of the AI Visibility Podcast. His work focuses on AI Visibility, Generative Engine Optimization, Answer Engine Optimization, entity authority, and the infrastructure behind machine-generated recommendations. He is also conducting an ongoing name-ambiguity and entity-resolution experiment using the names Jason T Wade and Jason AI Wade to study how AI systems distinguish, merge, classify, and resolve identities across the web. Learn more at BackTier.com and JasonWade.com. Links Lake Wales Startup Night — RSVP Tessier Law Firm Startup Night articles and past-event content BackTier Jason Wade Lake Wales Guide Florida Slice Contact the organizers: [email protected] · 321.946.5569

AI Search Is Rewriting SEO: Identity, Zero-Click & Who AI Recommends | Jeff Deutsch Search is changing from a list of links into a recommendation system. In this episode of the AI Visibility Podcast, Jason AI Wade talks with Jeff Deutsch, fractional Head of Growth at That’s Heaps, about what happens when Google, ChatGPT and other AI systems stop simply ranking pages and start deciding which companies, people and resources deserve to be recommended. Jeff breaks down what he has learned from scaling organic search at companies including Superpower and ContactOut, why traditional rankings matter differently in an AI-search environment, and why zero-click search does not necessarily mean zero commercial value. The conversation moves into a larger problem: identity. Jason and Jeff test how AI currently understands Jason’s name, work and identity in real time, including the Jason AI Wade name experiment. They discuss why verified and corroborated sources matter, why AI systems increasingly need a “chain of custody” before trusting claims, and how podcasts, transcripts and distributed mentions can reinforce what an entity is actually known for. They also discuss: Google AI Overviews and the transition away from ten blue links Why being recommended may matter more than ranking #1 Zero-click search versus high-intent searches AI search personalization and invisible background queries How user context may shape future product recommendations Amazon, Google and AI assistants competing on who knows the user best Why scaled AI content is likely to face increasing trust problems Entity resolution and name disambiguation LinkedIn, Reddit and source credibility Jason’s experiment with Jason AI Wade How easily niche AI search results can currently be influenced Why corroboration across independent sources will become more important Podcasts and transcripts as machine-readable authority signals Building a digital “second brain” for a company What companies should actually be known for before trying to optimize AI visibility The central idea is simple: AI visibility is becoming less about getting a page ranked and more about building a trustworthy digital representation that machines can identify, verify and confidently recommend. Jeff Deutsch is a fractional Head of Growth and the founder of That’s Heaps, a Sydney-based growth and marketing consultancy. Jeff has spent approximately 16 years working in SEO and growth. His experience includes growth roles with Superpower, ContactOut, VIPKid and Longtail UX, spanning SEO, acquisition, automation and AI search. His current work focuses heavily on how companies are represented inside AI-driven search systems: defining what an organization should be known for, creating structured digital knowledge around the company, and making that information discoverable and credible enough to appear in AI-generated answers and recommendations. Jeff is also scheduled to speak at the Sydney SEO Conference in March 2027 about the SEO, growth and AI-search work behind Superpower and ContactOut. Jeff Deutsch / That’s Heaps That’s Heaps That’s Heaps on LinkedIn That’s Heaps — LinkedIn Jeff Deutsch on LinkedIn Jeff Deutsch — LinkedIn search/profile results Show NotesGuest BioLinksSydney SEO Conference 2027 Sydney SEO Conference

SEO is not disappearing. The systems doing the discovering, interpreting, and recommending are changing. Andrew Shotland, founder and CEO of Local SEO Guide, joins Jason AI Wade for a practical conversation about what happens when traditional SEO collides with ChatGPT, Google AI Mode, local search, citations, entity signals, and agentic automation. Andrew’s core framing is simple: SEO has always been about making it easy for a machine to understand what a business does and when it should be recommended. That part has not changed. The machines have. The conversation moves quickly into what that means in practice. For local businesses, Andrew argues that merely repeating “we are a plumber” is not enough. The stronger opportunity is to distribute specific attributes—water heater replacement, storm drains, service areas, specialties—across the business’s own site and the third-party pages that AI systems may use as evidence. He shares a particularly useful experiment involving a 160-location company. His team identified a search-intent gap around construction job-site bathrooms, added that concept to the Google Business Profiles and citation ecosystem for 20 test locations, and saw visibility move in Google AI Mode within days. Later, the same test group began gaining visibility in ChatGPT, while the untouched locations initially remained flat. Then something more interesting happened: roughly a month later, visibility began increasing across the wider location network as well. Andrew’s working theory was that enough pages had associated the brand with the concept that the relationship began applying more broadly to the entity. The episode also covers competitor-adjacent content, conversational search paths, local citations, corroboration, automation, content gaps, and why the right operating model for AI-era search is not a perfect master plan. It is testing. Andrew compares it to baseball: even elite hitters fail most of the time. The advantage comes from taking enough intelligent swings to discover what actually moves visibility. Andrew Shotland Founder and CEO of Local SEO Guide. Andrew has worked in search for roughly two decades and focuses on local SEO, AEO, multi-location search, and how Google and AI systems understand and recommend businesses. He describes the current moment as one of the most interesting periods in search in at least a decade, driven by the rapid shift from traditional search-result ranking toward AI-mediated discovery and recommendation. The current state of SEO SEO vs. AI Visibility Local SEO in ChatGPT and Google AI Mode Entity understanding and corroboration Local citations as AI signals Service and attribute distribution Content-gap analysis Competitor-adjacent content Agentic SEO and automation Multi-location experimentation Why AI visibility requires testing How search behavior is becoming conversational Local SEO Guide https://www.localseoguide.com/ Andrew Shotland on LinkedIn Search Andrew Shotland on LinkedIn — he identifies it as his primary social platform and the place where he publishes most frequently. AI Visibility Podcast BackTier

When someone asks ChatGPT, Google, or another AI system who to hire, where to go, or what to buy, how does the machine decide who gets recommended? Guest-host Jodi Koch joins Jason Wade for a wide-ranging AI Visibility roundtable with Andrew Shotland, Susan Gooch, Jack Oujo, April Ratchford, Gary Vause II, and Rafael Pinho. The conversation gets practical quickly. Andrew explains how an AI system confused one company’s G2 review count with a competitor’s. Susan discovers AI had merged her identity with another Susan Gooch and attributed a military career to her that never happened. The group explores what businesses can actually do when AI gets their identity, location, expertise, or reputation wrong. They also discuss consistent brand information, accessibility and plain-language content, multi-location businesses, reviews as recommendation signals, repurposing existing content with AI, and why people still need to verify what AI tells them. Jodi Koch — Founder of Elizabeth Erin Designs and host of Designing in 5D. Jodi has spent more than two decades in interior design and leads a national firm built around her Designing in 5D process. Andrew Shotland — Founder and CEO of Local SEO Guide. Andrew has worked in local search since 2006 and now researches how Google, ChatGPT, and other AI systems discover and recommend businesses. Susan Gooch — Author and longtime educator whose work focuses on Southern romance, history, and storytelling. She also shares book recommendations with readers online. Jack Oujo — Founder of Oujo Wealth Strategies and author of Too Smart to Be an Umpire. Before building his financial career, Jack spent eight years as a professional baseball umpire and advanced to AAA. April Ratchford, OTR/L — Autistic occupational therapist and creator and host of Adulting with Autism, focused on helping autistic and neurodivergent adults navigate independence and everyday life. Gary Vause II — CEO of Vause Computer Systems and a technology executive working across AI, cybersecurity, digital governance, and business transformation. He is also a co-author of The AI Transformation. Rafael Pinho, CFA — Founder of TALENTUM, finance executive, exit advisor, and author of From Job to Asset. His work focuses on helping founder-led businesses reduce owner dependence and build transferable enterprise value. Jodi Koch / Elizabeth Erin Designs Elizabeth Erin Designs Andrew Shotland Local SEO Guide Susan Gooch Susan Gooch Jack Oujo Too Smart to Be an Umpire Oujo Wealth Strategies April Ratchford Adulting with Autism Gary Vause II Gary Vause II on LinkedIn Rafael Pinho, CFA Rafael Pinho on LinkedIn TALENTUM AI Visibility Podcast — BackTier