AI With Friends

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SEO is Dead, Long Live GEO - The Future of Search & 50% of Jobs at Risk

JUL 24, 2025112 MIN

Description

Send a text This episode dives into the seismic shift happening in digital marketing and the future of work. We break down Andreessen Horowitz's groundbreaking GEO (Generative Engine Optimization) framework and what it means for businesses still stuck in the SEO era. **Key Topics:** • The death of traditional SEO and rise of Generative Engine Optimization (GEO) • Google's strategic response: Gemini integration in Chrome and Workspace • Why 62% of executives regret AI-driven layoffs and want their employees back • Anthropic CEO's prediction: 50% of entry-level jobs obsolete within 3 years • How small businesses can survive the transition to AI-powered search • OpenAI hits 400 million weekly users - what this means for the industry • Practical GEO optimization tips for your website and content strategy We explore the historical parallel between AI adoption and the university revolution post-industrialization, discussing why "AI is the new college" and how businesses should partner with AI rather than replace humans. Essential viewing for business owners, marketers, and anyone planning their career in an AI-transformed world. Support the show Follow the Hosts: Marlon Avery: @IamMarlonAvery Adrian Green: @Adrian_Poupon Sekou Doumbouya: @SekouTheWise1 Affiliate Links: Opus Pro Clips