917. Why your vitamins aren't working: Absorption, real food, and what your body really needs

In this episode, Lindsey is joined by Krista Maas, founder of Nunona, the world's first organic, real-food prenatal and postnatal vitamin bite. From supplement marketing to the science behind real food, Krista shares why she believes nourishment starts with understanding what we put in our bodies—and what the labels don’t always tell us. After becoming a mother, Krista saw firsthand how difficult it can be to prioritize your own nutrition while caring for a baby. She shares the story behind creating her real-food vitamin and explores how women’s nutritional needs can shift through fertility, pregnancy, postpartum, perimenopause, and menopause. They also unpack the overwhelm of online health advice, the pressure to get everything right as a mom, and how to tell meaningful research from clever marketing. This conversation is a reminder that supporting your health doesn’t have to mean chasing every new trend—it can start with simplifying, getting curious, and making nourishment more accessible. We also talk about: Why “clinically studied” doesn’t always mean effective The food matrix + how nutrients work together Creatine, quality sourcing, and women’s wellness What the first 1,000 days means for maternal health Breast milk vs. formula: what each can provide Why a postpartum social media detox can be powerful The role of fiber, calcium, vitamin D, and omega-3s How stress + information overload can undermine self-trust Building a science-led business while raising young children Why Krista believes experts should make nutrition easier to understand Resources: Website: https://www.nunonalife.com Nunona Instagram: https://www.instagram.com/nunonalife/?hl=en Krista’s Instagram: https://www.instagram.com/kristamaasdevilliers/ Sponsors: Upwork | Visit https://Upwork.com right now and post your job for free. Larineco | Get 50% off at https://buylarine.com/ALMOST30. EllaOla | Go to https://EllaOla.com/ALMOST30 for 20% off your first purchase. Quince | Upgrade your everyday. Download the Quince app for app-exclusive offers, or go to https://quince.com/almost30. Get free shipping on your order and 365-day returns. Instant Hydration | Go to https://instanthydration.com/ALMOST30 and use code ALMOST30 for over 40% off your first subscription order. BetterHelp | Sign up and get 10% off at https://BetterHelp.com/almost30. Ritual | Save 25% on your first month at https://Ritual.com/ALMOST30. The Real Real | Get $25 off your first purchase when you go to therealreal.com/ALMOST30. To advertise on this podcast please email: [email protected]. Learn More: Get your copy of Almost 30, A definitive guide to a life you love for the next decade and beyond. https://almost30.com/book Listen to Morning Microdose! A quick trip into higher consciousness - https://almost30.com/morning-microdose Watch on YouTube - https://youtube.com/Almost30Podcast Join our community - https://www.facebook.com/Almost30podcast/groups Follow: https://instagram.com/almost30podcast https://tiktok.com/@almost30podcast Podcast disclaimer can be found by visiting: almost30.com/disclaimer.