An N of 1 with Lena Belkor

Lena Belkor leads the Consumer Intelligence function at Scotts Miracle-Gro, where she built an insights practice grounded in applied behavioral science from scratch and is now scaling it. Her team uses behavioral research, analytics, and AI-enabled synthesis to shape strategy across lawn, garden, and pest brands. Its work has included rethinking the L&G categories around what people actually do (behavior!) in their spaces rather than who they are. Before SMG, she spent 15+ years at Goldman Sachs, Meta, GoodRx, and a YC-backed startup, always working at the point where what people do shapes business decisions. Her guiding philosophy: If it doesn't change a decision, it isn't an insight. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com