Swift to the Shop Floor: Fullbay’s CEO on Safer Roads & Smarter Repair

Trent Broberg joined Fullbay as CEO in September 2025. He came from the carrier and logistics side of the industry. Nearly a decade at Swift Transportation, COO of Truckstop.com, CEO of ACERTUS — and sits on the board of trailer maker Wabash (NYSE: WNC).  In this conversation we dive into Fullbay’s mission of making a better life for shops, & safer roads for everyone. We'll check and advise what the platform actually does for independent diesel shops and fleet maintenance teams, and why the company is going AI-first with Fullbay Next. He also talks technician capacity, the real cost of downtime, and what shop owners should prioritize as repair gets more data-driven. Buckle up! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT is building the most trusted marketplace in freight. New users of DAT can save 10% off for the first 12 months by following the link below.  Built on the latest technology, DAT One gives you control over every aspect of moving freight, so that you can run your business with speed & efficiency. This program is also brought to you by our newest sponsor, GenLogs. GenLogs is setting a new standard of care for freight intelligence. Book your demo for GenLogs today at www.genlogs.io today!