The Real Cost of Green Freight: Matt McLelland on Sustainability, Innovation, and What Actually Works in Trucking

In this episode, I sit down with Matt McLelland, Vice President of Sustainability and Innovation at Covenant Logistics (NYSE: CVLG). Based in Chattanooga, Covenant is a full-service logistics provider with a strong heritage in high-service expedited and dedicated trucking, plus managed freight and warehousing. Matt leads the company’s ESG, CSR, and innovation efforts—researching emerging technologies, alternative fuels, and practical pathways to lower emissions while still delivering reliable, cost-effective service. Matt brings a unique background: more than 20 years in IT and enterprise systems, followed by running innovation research at Kenco Group (exploring everything from warehouse robotics and drones to early supply-chain tech). He joined Covenant around 2018 as an innovation strategist; the role quickly evolved as customers began demanding answers on sustainability. Today he works directly with leadership and shippers on real-world decarbonization strategies. Check out Patricia Mclelland MD's substack! And don't miss out on Matt's Instagram! This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT is building the most trusted marketplace in freight. New users of DAT can save 10% off for the first 12 months by following the link below.  Built on the latest technology, DAT One gives you control over every aspect of moving freight, so that you can run your business with speed & efficiency. This program is also brought to you by our newest sponsor, GenLogs. GenLogs is setting a new standard of care for freight intelligence. Book your demo for GenLogs today at www.genlogs.io today!