332: Know What Matters: Negotiating with a Founders Mindset

What if the biggest mistake you make in a negotiation isn't what you ask for—but failing to know what truly matters before you ask? In business, leadership, and life, the most powerful negotiators aren't simply focused on winning. They understand their priorities, recognize what's at stake, and know when to stand firm, when to adapt, and where the real value lies. In this episode, Cindy Watson and Gary Michel will explore "Know What Matters: Negotiating with a Founder's Mindset," diving into how leaders and entrepreneurs can approach negotiation with clarity, purpose, and strategic thinking. They'll discuss what it means to know what truly matters, how a founder's mindset can transform decision-making, and why understanding your priorities is essential for creating better outcomes in business and life. Gary S. Michel, a former public-company CEO, board director, advisor, speaker, and award-winning bestselling author with nearly 40 years of global leadership experience. Whether you're an entrepreneur, executive, business owner, or aspiring leader, this conversation offers valuable insights into negotiation strategy, leadership, entrepreneurship, and the founder's mindset—helping you negotiate with greater confidence, focus, and intention. In this episode, you will discover: What is the the founders mindset? What distinguishes someone operating with a Founder's Mindset from someone who isn't? What is the difference between they win because move faster and they win because they move with intention? When does speed help us and when does it cause us to make bad decisions? Can people in their personal life experience, founders drift? And many more! Learn more about Gary: Website: https://garysmichel.com/ Books: https://garysmichel.com/book/ If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.artofFeminineNegotiation.com if that sounds interesting to you. Get Cindy's book here: Amazon https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 EBook https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 Barnes and Noble https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Website: www.practicingwithpurpose.org Facebook: https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ X(Twitter): https://twitter.com/womenonpurpose1 YouTube: https://www.youtube.com/@hersuasion Email: [email protected]