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Ask the Podcast Coach
Dave Jackson, Jim Collison
Is Podcast Advertising Doomed?
OCT 3, 202658 MIN
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Description
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Adam Curry asked an AI agent to download the latest episode of a popular podcast and remove the ads. Eight minutes later it was done, and it turned out half the file was ads. Dave and Jim react to the clip and ask whether this is the end of podcast advertising or just the next round of an ad-blocking arms race that YouTube has already survived. Then they get practical. Why "cap it at 10%" might be the smartest ad strategy around. Why a $12 book sale beats 2,400 downloads. And how a 42-second social media post turned out to be worth far more clicks than Dave expected. If you've ever wondered whether ads, subscriptions, or social media are worth your time, press play.
Video
Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History
Video Version (unedited)
Mentioned In This Episode
School of Podcasting
https://www.schoolofpodcasting.com/join
Podpage
http://www.trypodpage.com
Home Gadget Geeks
https://www.theaverageguy.tv
Fix My Podcast
https://www.fixmypodcast.com
Mentioned in this episode
New supporter: Karen Jackson of A Long Look Podcast
short.io and Switchy (trackable links)
Wispr Flow (voice dictation)
Profit From Your Podcast by Dave Jackson: profitfromyourpodcast.com
PodIndy, November 7, 9am to 4pm, with Cliff Ravenscraft. Use code SOP at podindy.com
Coming up: Phil Hawthorne of the Home Assistant Podcast joins Jim on Home Gadget Geeks at theaverageguy.tv. Next week, a shout-out to Stevie from Who's on Drums.
This week's awesome supporter is Greg from the Indie Drop-in Network. Connecting listeners with amazing independent creators/ Submit your show at https://indiedropin.com/
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