Ask the Podcast Coach

Dave Jackson, Jim Collison

Is Podcast Advertising Doomed?

OCT 3, 202658 MIN

Description

Send us feedback/questions via Text Adam Curry asked an AI agent to download the latest episode of a popular podcast and remove the ads. Eight minutes later it was done, and it turned out half the file was ads. Dave and Jim react to the clip and ask whether this is the end of podcast advertising or just the next round of an ad-blocking arms race that YouTube has already survived. Then they get practical. Why "cap it at 10%" might be the smartest ad strategy around. Why a $12 book sale beats 2,400 downloads. And how a 42-second social media post turned out to be worth far more clicks than Dave expected. If you've ever wondered whether ads, subscriptions, or social media are worth your time, press play. Video Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History Video Version (unedited) Mentioned In This Episode School of Podcasting https://www.schoolofpodcasting.com/join Podpage http://www.trypodpage.com Home Gadget Geeks https://www.theaverageguy.tv Fix My Podcast https://www.fixmypodcast.com Mentioned in this episode New supporter: Karen Jackson of A Long Look Podcast short.io and Switchy (trackable links) Wispr Flow (voice dictation) Profit From Your Podcast by Dave Jackson: profitfromyourpodcast.com PodIndy, November 7, 9am to 4pm, with Cliff Ravenscraft. Use code SOP at podindy.com Coming up: Phil Hawthorne of the Home Assistant Podcast joins Jim on Home Gadget Geeks at theaverageguy.tv. Next week, a shout-out to Stevie from Who's on Drums. This week's awesome supporter is Greg from the Indie Drop-in Network. Connecting listeners with amazing independent creators/ Submit your show at https://indiedropin.com/ Leave Your Question Go to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show. Support the show BE AWESOME! Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome want a one time donation? Buy Dave a Coffee.