Your board says "we should go global." Now what?

Send us Fan Mail In Episode 178 of Association Transformation, Elisa sits down with Brian Weiss (SVP of Society Programs at the American Chemical Society, with PMI, RMA, AMA, and NCMA behind him) for the globalization conversation most associations skip straight past. A few of the highlights: 🌍 Do the non-business case before the business case. Why is the board really asking? You can't meet an expectation nobody's named. 🌍 Your readiness assessment isn't a go/no-go. It's the calibration tool you'll keep coming back to for the next five years as the board turns over. 🌍 You don't need a big balance sheet. Partners, AMCs, and sister associations are all doors in. 🌍 The single biggest thing Brian's seen trip expansions up: HQ won't let go. Centralized brand, localized delivery, that tension makes or breaks it. If globalization is on your board agenda (or about to be) watch or listen before anyone spends a dollar. 🎧 Support the show