Associations Thrive

Joanna Pineda

Details

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.

Recent Episodes

OCT 15, 2026
199. Patti Montague, CEO of SNA, on Keeping Kids Fed, Advocating Through Crisis, and Protecting the Future of School Meals
What happens when schools close, but millions of children still need breakfast and lunch? How can an association help its members keep feeding students—and respond when rising costs threaten their ability to continue? In this episode of Associations Thrive, host Joanna Pineda interviews Patti Montague, CEO of the School Nutrition Association (SNA). Patti’s first appearance on the podcast inspired Joanna’s book, When It Mattered Most. In this return conversation, Patti discusses: How SNA represents 50,000 members in a profession that serves approximately 30 million school lunches and nearly 15 million school breakfasts every school day. Why serving meals outside cafeterias, delivering food on buses, and providing several days of meals at once required regulatory waivers that SNA secured for schools. How members began serving curbside meals immediately after schools closed. SNA’s advocacy for free breakfast and lunch for every student, and why Patti believes school meals are an investment in children’s health and ability to learn. How the pandemic strengthened SNA’s partnership with USDA and helped secure additional funding as food costs and supply chain pressures increased. Why staffing shortages, rising food and equipment costs, and inadequate reimbursements have created another crisis for school meal programs. How SNA is pressing Congress and federal officials for additional funding and higher meal reimbursement rates—and why meal program shortfalls affect other school district priorities. How SNA uses media coverage, social media, and members’ stories to communicate the urgency of the crisis, with Patti reporting that 80 percent of members are concerned about financial sustainability over the next three years. References: School Nutrition Association website
27 MIN
OCT 8, 2026
198. Devin Jopp, CEO of APIC & Tracey Moorhead, CEO of AAPACN, on When It Mattered Most, How Associations Stepped Up During COVID, and the Lasting Lessons of the Pandemic
When the world was in crisis and people desperately needed trusted guidance, who stepped up to help professions, industries, healthcare systems, schools, and communities navigate the uncertainty? And what can associations learn from that experience about how to serve members, build partnerships, and lead during the next crisis? This is a special episode of Associations Thrive! Joanna’s new book, When It Mattered Most, launches today, October 8. The book tells the stories of 24 associations that did extraordinary things to protect professions, industries, schools, hospitals, and communities during the COVID-19 pandemic. Host Joanna Pineda interviews Devin Jopp, CEO of the Association for Professionals in Infection Control and Epidemiology (APIC), and Tracey Moorhead, President and CEO of the American Association of Post-Acute Care Nursing (AAPACN). Both are featured prominently in When It Mattered Most, and share the stories of how their organizations helped keep the world running during the pandemic. Tracey and Devin also share how their organizations have changed post-pandemic, including the addition of organizational members and a stronger emphasis on certifications. Finally, they discuss their recently completed strategic plans References: Get Joanna’s book, When It Mattered Most: Kindle & Paperback Hardback Barnes & Noble Buy elsewhere Visit Joanna’s website and learn about her writing, podcasts, and book APIC Website AAPACN Website
43 MIN
OCT 1, 2026
197. Bridget Lee, Founder & ED of ALL Chicago, on Effective Governance, Board Training, and Empowered Communities
What does it take to turn passionate community advocates into effective board members? And how can associations and nonprofits better prepare volunteer leaders to govern instead of manage? In this episode of Associations Thrive, host Joanna Pineda interviews Bridget Lee, Founder and Executive Director of the Academy for Local Leadership (ALL Chicago). Bridget discusses: How Chicago is transitioning from a mayor-appointed school board to a fully elected 21-member board. ALL Chicago’s three pillars: Prepared Leaders, Empowered Communities, and Effective Governance. How ALL Chicago trains aspiring school board members to understand the responsibilities and complexities of governance. The important distinction between governance and management. Board members should focus on ensuring that systems solve problems rather than stepping in to solve individual problems themselves. How ALL Chicago makes its fellowship accessible by offering the program for free and paying participants a stipend. ALL Chicago’s Governance Compass Framework, which focuses on setting direction, protecting community values, holding the system accountable for student learning, being transparent, and governing collectively. Bridget’s larger vision that effective governance can lead to effective government—and that electing leaders is only the beginning. Success comes when leaders make things better for the communities they serve. References: ALL Chicago Website The Governance Compass Framework ALL Chicago on LinkedIn
36 MIN
SEP 24, 2026
196. Randy Bowman, CEO of IACET, on Quality Continuing Education, Microlearning, and Responsible AI
How do learners know that the continuing education they receive is accurate and high quality? As AI and new technologies transform learning, how can associations ensure their education remains valuable and trusted? In this episode of Associations Thrive, host Joanna Pineda interviews Randy Bowman, CEO of International Accreditors for Continuing Education and Training (IACET). Randy discusses: How the organization’s roots go back more than 50 years to the creation of the Continuing Education Unit (CEU). How accreditation creates standards so learners and employers can trust the quality of continuing education. How the organization grew from about 385 accredited providers 10 years ago to approximately 650 today, while increasing retention to 93%. The growth of microlearning, including two- to three-minute lessons that learners can access when they need information immediately. How virtual and augmented reality are creating safer, more realistic training opportunities in dangerous professions. The shift toward competency-based education, where employers care increasingly about demonstrated skills rather than time spent in training. A new distinction for accredited providers designed to demonstrate responsible AI use and appropriate AI governance. Why Randy says their ultimate stakeholder is the learner, and describes the organization as a “noble guardian of the learner’s interest.” References: IACET Website Continuing Education Unit (CEU)
26 MIN
SEP 17, 2026
195. Sheri Jacobs, CAE, CEO of Avenue M Group, on The Unexpected Power of Boundaries, Smart Risk-Taking, and Innovation
What if the thing holding your team back from innovation isn’t too many constraints, but too few? And how can associations create clear boundaries that give staff the confidence and freedom to experiment, learn, and move faster? In this episode of Associations Thrive, host Joanna Pineda interviews Sheri Jacobs, CEO of Avenue M Group, keynote speaker, and best-selling author. Sheri discusses: How AI is making information and education easier and faster to access, but associations have an important advantage: trust and reliability. The premise behind Sheri’s newest book, The Unexpected Power of Boundaries: “Growth happens at the speed of clarity,” and clarity comes from well-defined boundaries. Why telling teams to “think outside the box” can actually inhibit creativity. Unlimited choices can overwhelm people and cause them to default to familiar ideas. How leaders can define the why and the what—including the constraints—while giving their teams freedom to determine the how. Why leaders should reverse the speaking order in meetings. When senior leaders speak first, others tend to fall in line; inviting junior and frontline staff to speak first can surface ideas from people closest to members and customers. The important distinction between risk tolerance and risk capacity. Risk tolerance is about comfort; risk capacity is about how much an organization can actually afford to experiment, fail, learn, and recover. Why simply telling employees to “take risks” isn’t enough. Innovation happens when organizations combine psychological safety with clear boundaries around where experimentation is safe. How the “Best New Mistake Award” can encourage experimentation by celebrating employees who tried something, failed, learned from it, and used the learning to move the organization forward. Why associations should regularly examine whether their boundaries are outdated—and create a process for experimentation that defines hypotheses, assumptions, learning, and how results will be shared. How associations and conferences can turn inspiration into action by creating constraints such as a 30-day challenge that asks participants to take one smart risk and report back on what happened. References: Avenue M Group Website The Unexpected Power of Boundaries Book Pivot Point Book The Art of Membership Book
37 MIN