B2B in 15 | Episode 40 | Forget funnels, optimize for reach (playbook to maximize pipeline)

Everything we've been taught about funnels might be hurting B2B marketing. In this episode, Tycho breaks down why you should think in reach, not funnels, and how becoming top-of-mind across your entire ICP builds more pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/