From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny

Cole Courson of Unify shares: Why 30 to 40% of the pipeline should still come from AEs How AI is amplifying, not replacing, every stage of pipeline generation The cost of a misaligned ICP and how to fix it fast The power of founder-led growth and how Unify invests in it Why fewer reps + smarter AI = a better GTM strategy If you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely. Follow Cole Courson on LinkedIn Follow Manoj Ramnani on LinkedIn