If I Were My Own Client: 5 Fixes For My B2B Podcast

Podcast Growth Diagnostic: one session, and you'll know whether to double down, simplify or stop. https://podknows.co.uk/diagnostic My B2B podcast's hosting dashboard says 161,000 downloads. Apple Podcasts says 846 people have pressed play. That's a very different number. A lot of those downloads weren't people. The show wasn't bringing my ideal clients to the door. And I'd been polishing all the wrong things. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm doing for my own show what I'd do for you if you hired me: running it through my own Podcast Growth Diagnostic. The cobbler's children have no shoes, and it turns out the cobbler's podcast gets whatever's left on a Friday afternoon. We look at the three things the diagnostic found, then the five fixes I'd give myself if I were my own client: people, not downloads; being a guest on other business podcasts on purpose instead of waiting to be asked; putting clips where your buyers actually spend their time; sending one episode to one prospect at the right point in their buyer journey; and pointing everything at the one freebie that's ever worked. Plus the one thing that isn't changing. There's also a simple test you can run on your own show in five minutes. Open Apple Podcasts Connect and put your downloads next to your listeners. If they look like they belong to two completely different shows, you've got the same problem I had. And if you're the CMO, or whoever puts the podcast numbers into a monthly report, this is the one to listen to before the next one goes out. I'm checking in on all of this, the three numbers, what worked and what didn't, on Friday 27 November. Useful links B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Free download: Five Reasons Your B2B Podcast Is Invisible http://podknows.co.uk/5reasons The episode I mention: Your Dream Client Ignores Your Emails. But They'll Say Yes To This https://podknows.co.uk/your-dream-client-ignores-your-emails-theyll-say-yes-to-this/ Podcast Audits https://podknows.co.uk/audits Podknows Website https://podknows.co.uk Leave me a voicemail question https://podknows.co.uk/voicemail Or email [email protected] Timestamped summary 00:00 I owe you a correction: 19,000 downloads 01:04 The cobbler's children: why my own show gets Friday afternoons 02:14 What the diagnostic found on my own B2B podcast 05:24 Fix 1: People, not downloads 08:42 Fix 2: Be a guest on purpose 11:08 Fix 3: Put your clips where your buyers are 13:39 Fix 4: One episode, one prospect 14:58 Fix 5: One freebie that works, not a new one every week 17:00 What isn't changing, and the check-ins 18:16 Is your podcast working? The diagnostic 19:00 Final thoughts: a download doesn't tell you who