Your B2B Podcast's Email List Would Fit Inside a Fiat Panda

Free one-page post-mortem for an empty email list: https://podknows.co.uk/list You're 40 episodes in, and your email list would fit inside a Fiat Panda. Mine would. 19,300 downloads in 90 days. Signups from this show's freebies in the same 90 days? Two. This was supposed to be a victory lap. Every freebie I built for the show this year, what each one was for, and which ones worked. Then I opened my Kit account, and the 'which ones worked' section got a lot shorter. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm reading out the receipts on a whole season of lead magnets, Top 40 countdown style, and working out why a B2B podcast with real downloads can still leave you with nobody to talk to. We look at why a website address said out loud at the end of an episode is a message in a bottle, why a freebie built around a topic attracts other people in your trade rather than buyers (buying triggers, not topics), why an email address with no follow-up isn't a lead, and how Kit's own recommendations feature outsold my lovingly designed PDFs by more than three to one. There's also a simple sum you can run on your own show: signups per thousand downloads. It's a horrible number the first time you see it. But it tells you whether listening is turning into people you can actually talk to, which a download never will. Plus a Founder FAQ from Lorna in Inverness, whose podcast name has just been pinched by a competitor, and a quick tip on why every comma in your script is a suspect. Useful links Empty List Post-Mortem (one sum, four checks, my own numbers as the worked example) https://podknows.co.uk/list B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Podknows Website https://podknows.co.uk Leave me a voicemail question https://podknows.co.uk/voicemail Or email [email protected] 00:00.000 Your email list would fit inside a Fiat Panda 01:35.000 The receipts: a whole season of freebies, Top 40 style 04:44.000 Why nobody signed up: no tap, wrong people, no follow-up 08:17.500 What I'm changing, and signups per thousand downloads 10:21.300 Founder FAQ: a competitor has pinched my podcast's name 12:55.000 Quick tip: if a sentence needs a comma, cut it in half 14:04.000 Final thoughts and the Empty List Post-Mortem