Before The Bestseller

We're excited to welcome back Thomas Umstattd Jr., founder of Author Media, host of the Novel Marketing Podcast, and creator of the Novel Marketing Conference. With more than a decade of experience helping authors market their books, Thomas joins us to talk about how AI is changing publishing, what’s happening with book sales, and what authors need to understand about reaching readers in 2026. We explore how AI is reshaping nonfiction, why certain fiction genres are growing while others are s...

We welcome back Ryan Levesque, author of Ask and Choose, to talk about the book marketing strategies behind his newly released book, Return to Real. After selling hundreds of thousands of copies of Ask, Ryan shares what he's learned from his previous launches and how he's applying those lessons to his latest book. In this episode, Ryan takes us behind the scenes of writing and marketing Return to Real, including how feedback from roughly 250 beta readers and more than 16,000 comments helped s...

For our 200th episode of Before the Bestseller, today’s special guest is Ryan Levesque, founder, seven-time Inc. 5000 CEO, and #1 national bestselling author of Return to Real. Ryan has generated more than $100 million in revenue, and his work has been featured in The Wall Street Journal, USA Today, Forbes, and Entrepreneur. His experience building businesses has given him a front-row view of how technology is changing the way we work and connect, something he also explores in The Digital Con...

Mike Michalowicz is back on Before the Bestseller to talk about his latest book, The Money Habit, and what he’s learned from writing more than ten books and selling roughly 1.6 to 1.7 million copies across his titles. This time, we look beyond the launch itself and into what Mike has learned about writing books that continue to find readers over time. Mike breaks down the framework he uses to think about why some books keep growing while others fade, including how quickly a book delivers valu...

We welcome back bestselling author and entrepreneur Mike Michalowicz, whose books have tackled nearly every corner of entrepreneurship, from profitability in the bestselling Profit First, to building a business that can run without you in Clockwork, to standing out in a crowded market with Get Different. After building and selling two multimillion-dollar businesses, Mike turned those experiences into practical systems that entrepreneurs around the world have put to work. Now, for his third ap...