<p>Welcome to Behind the Click, powered by the <a href="https://buff.ly/3srq0Lr" target="_blank" rel="noopener noreferer">E-commerce Berlin Expo.</a></p><p><br></p><p>How do you lead a legacy brand through real transformation, without burning out your team? </p><p>In this episode, host Janine Vanessa Heinrich sits down with Christina Skoeries, Director E-Commerce at camel active, to unpack how the company is evolving from wholesale heritage to a modern D2C engine, by centering people, culture, and clear decision-making.</p><p><br></p><p>From vulnerable leadership and “make yourself redundant” management, to building D2C infrastructure, marketplaces-first expansion, and weekly KPI transparency (plus walk-and-talk standups!), Christina shares practical ways to keep teams motivated, creative, and accountable. We also dig into community-building, quality vs. sustainability signals, and why customer service is a strategic asset, not an afterthought.</p><p><br></p><p>You’ll learn how to:</p><p>- Lead through change with clarity, ownership, and psychological safety.</p><p>- Stand up D2C: marketplaces-first, then scale your own shop &amp; stack.</p><p>- Balance high standards with autonomy (and ship without perfectionism).</p><p>- Use transparent KPIs to create real team ownership of outcomes.</p><p>- Build community: discovery + togetherness as emotional brand drivers.</p><p>- Turn customer service into product input and loyalty fuel.</p><p>- Stay energized: rituals, walk-and-talks, and external inspiration (e.g., OMR).</p><p>- Empower others: giving stage time to new female voices in e-commerce.</p><p><br></p><p>🟠 Want to be a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.</p><p><br></p><p>Follow for more:</p><p>■ <a href="https://www.youtube.com/@e-commerceberlinexpo" target="_blank" rel="noopener noreferer">YouTube</a></p><p>■ <a href="https://www.linkedin.com/company/e-commerce-berlin-expo/" target="_blank" rel="noopener noreferer">LinkedIn</a></p><p>■ <a href="https://www.instagram.com/ecommerce_berlin_expo/" target="_blank" rel="noopener noreferer">Instagram</a></p><p>■ <a href="https://www.facebook.com/ecommerceberlin" target="_blank" rel="noopener noreferer">Facebook</a></p><p>■ <a href="https://twitter.com/ecommerceberlin" target="_blank" rel="noopener noreferer">Twitter</a></p>

Behind The Click Podcast | E-commerce and Leadership

E-commerce Germany News - part of E-commerce Berlin Expo ecosystem

#56: Christina Skoeries, Director E-Commerce at camel active, on leading a modern D2C brand

NOV 18, 202555 MIN
Behind The Click Podcast | E-commerce and Leadership

#56: Christina Skoeries, Director E-Commerce at camel active, on leading a modern D2C brand

NOV 18, 202555 MIN

Description

<p>Welcome to Behind the Click, powered by the <a href="https://buff.ly/3srq0Lr" target="_blank" rel="noopener noreferer">E-commerce Berlin Expo.</a></p><p><br></p><p>How do you lead a legacy brand through real transformation, without burning out your team? </p><p>In this episode, host Janine Vanessa Heinrich sits down with Christina Skoeries, Director E-Commerce at camel active, to unpack how the company is evolving from wholesale heritage to a modern D2C engine, by centering people, culture, and clear decision-making.</p><p><br></p><p>From vulnerable leadership and “make yourself redundant” management, to building D2C infrastructure, marketplaces-first expansion, and weekly KPI transparency (plus walk-and-talk standups!), Christina shares practical ways to keep teams motivated, creative, and accountable. We also dig into community-building, quality vs. sustainability signals, and why customer service is a strategic asset, not an afterthought.</p><p><br></p><p>You’ll learn how to:</p><p>- Lead through change with clarity, ownership, and psychological safety.</p><p>- Stand up D2C: marketplaces-first, then scale your own shop &amp; stack.</p><p>- Balance high standards with autonomy (and ship without perfectionism).</p><p>- Use transparent KPIs to create real team ownership of outcomes.</p><p>- Build community: discovery + togetherness as emotional brand drivers.</p><p>- Turn customer service into product input and loyalty fuel.</p><p>- Stay energized: rituals, walk-and-talks, and external inspiration (e.g., OMR).</p><p>- Empower others: giving stage time to new female voices in e-commerce.</p><p><br></p><p>🟠 Want to be a guest on our podcast? Reach out to us at [email protected].</p><p><br></p><p>Follow for more:</p><p>■ <a href="https://www.youtube.com/@e-commerceberlinexpo" target="_blank" rel="noopener noreferer">YouTube</a></p><p>■ <a href="https://www.linkedin.com/company/e-commerce-berlin-expo/" target="_blank" rel="noopener noreferer">LinkedIn</a></p><p>■ <a href="https://www.instagram.com/ecommerce_berlin_expo/" target="_blank" rel="noopener noreferer">Instagram</a></p><p>■ <a href="https://www.facebook.com/ecommerceberlin" target="_blank" rel="noopener noreferer">Facebook</a></p><p>■ <a href="https://twitter.com/ecommerceberlin" target="_blank" rel="noopener noreferer">Twitter</a></p>