<p>Welcome to Behind the Click, powered by the <a href="https://buff.ly/3srq0Lr">⁠E-commerce Berlin Expo.⁠</a></p><p><br></p><p>How do you rebuild a company from the inside out, without cutting people, killing culture, or losing momentum? In this episode, host Janine Vanessa Heinrich sits down with Alexandra Szarmach, CHRO &amp; Managing Director of flaconi, to unpack how she helped lead one of Germany’s biggest beauty retailers through a full cultural and operational turnaround.</p><p><br></p><p>When Alexandra joined in 2023, flaconi was facing tough times: low morale, high turnover, unclear identity, and no profitability in sight. Today, the company is thriving, growing, united, and celebrated for a people-first culture built on transparency, trust, and real leadership alignment.</p><p><br></p><p>Alexandra shares how flaconi rebuilt leadership foundations, redefined its values, brought teams back together after years of remote fragmentation, and launched a gamified culture program inspired by Harry Potter that employees genuinely love.</p><p><br></p><p>From honest communication to data-driven HR, from regaining profitability to embracing AI to kill repetitive work, this is a masterclass in modern leadership.</p><p><br></p><p>🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.</p><p><br></p><p>Follow for more:</p><p>■ <a href="https://www.youtube.com/@e-commerceberlinexpo">⁠YouTube⁠</a></p><p>■ <a href="https://www.linkedin.com/company/e-commerce-berlin-expo/">⁠LinkedIn⁠</a></p><p>■ <a href="https://www.instagram.com/ecommerce_berlin_expo/">⁠Instagram⁠</a></p><p>■ <a href="https://www.facebook.com/ecommerceberlin">⁠Facebook⁠</a></p><p>■ <a href="https://twitter.com/ecommerceberlin">⁠Twitter⁠</a></p>

Behind The Click Podcast | E-commerce and Leadership

E-commerce Germany News - part of E-commerce Berlin Expo ecosystem

#57: Alexandra Szarmach, CHRO & Managing Director of flaconi, on rebuilding work culture and performance

NOV 25, 202569 MIN
Behind The Click Podcast | E-commerce and Leadership

#57: Alexandra Szarmach, CHRO & Managing Director of flaconi, on rebuilding work culture and performance

NOV 25, 202569 MIN

Description

<p>Welcome to Behind the Click, powered by the <a href="https://buff.ly/3srq0Lr">⁠E-commerce Berlin Expo.⁠</a></p><p><br></p><p>How do you rebuild a company from the inside out, without cutting people, killing culture, or losing momentum? In this episode, host Janine Vanessa Heinrich sits down with Alexandra Szarmach, CHRO &amp; Managing Director of flaconi, to unpack how she helped lead one of Germany’s biggest beauty retailers through a full cultural and operational turnaround.</p><p><br></p><p>When Alexandra joined in 2023, flaconi was facing tough times: low morale, high turnover, unclear identity, and no profitability in sight. Today, the company is thriving, growing, united, and celebrated for a people-first culture built on transparency, trust, and real leadership alignment.</p><p><br></p><p>Alexandra shares how flaconi rebuilt leadership foundations, redefined its values, brought teams back together after years of remote fragmentation, and launched a gamified culture program inspired by Harry Potter that employees genuinely love.</p><p><br></p><p>From honest communication to data-driven HR, from regaining profitability to embracing AI to kill repetitive work, this is a masterclass in modern leadership.</p><p><br></p><p>🟠 Interested in being a guest on our podcast? Reach out to us at [email protected].</p><p><br></p><p>Follow for more:</p><p>■ <a href="https://www.youtube.com/@e-commerceberlinexpo">⁠YouTube⁠</a></p><p>■ <a href="https://www.linkedin.com/company/e-commerce-berlin-expo/">⁠LinkedIn⁠</a></p><p>■ <a href="https://www.instagram.com/ecommerce_berlin_expo/">⁠Instagram⁠</a></p><p>■ <a href="https://www.facebook.com/ecommerceberlin">⁠Facebook⁠</a></p><p>■ <a href="https://twitter.com/ecommerceberlin">⁠Twitter⁠</a></p>