Behind the Numbers: an EMARKETER Podcast

How is AI changing how marketers find, target, and retarget audiences? In this podcast episode, EMARKETER principal analyst, Nate Elliott, speaks with Katy Friday, Regional Vice President of sales at StackAdapt and Samantha Jacobson, Vice President of Monetization Partnerships at OpenAI. The three discuss how conversational AI and ChatGPT advertising are changing audience strategy, why first-party data matters more, and practical advice for CMOs. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: [email protected] more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here:https://www.emarketer.com/content/podcast-chatgpt-ads-ai-advertising-how-conversational-ai-changing-audience-targeting-behind-numbers © 2026 EMARKETER StackAdapt is the leading AI advertising and orchestration platform marketers rely on. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience.

In today’s podcast episode, we explore how a brand with as much history as Land O’Lakes can stay culturally relevant without getting stuck in nostalgia. We also dive into what real authenticity looks like and how to identify the right things to measure. Tune in for a conversation featuring Suzy Davidkhanian, Vice President of Content and host; Rachel Wolff, EMARKETER Analyst; and Heather Malenshek, Chief Marketing Officer at Land O’Lakes. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-land-o-lakes-building-brand-authenticity-through-purpose-driven-marketing-reimagining-retail © 2026 EMARKETER Smart Supply by AI Digital is the supply intelligence layer built for programmatic buyers. Powered by AI and 450+ media experts, it scores and gates every bid request across 12 SSPs before your DSP bids, so inventory arrives optimized for your KPI, with every AI decision visible. Learn more at aidigital.com

In today’s podcast episode, we explore three of the biggest questions surrounding Google: Can its ad business continue to fund its AI ambitions? When can we expect ads to appear in Gemini? And how will AI transform the Google shopping experience for consumers? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, Analyst Marisa Jones, and Director of Forecasting Cindy Liu for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: [email protected] more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here:https://www.emarketer.com/content/podcast-google-ai-ambitions-future-of-gemini-ads-new-shopping-experience-behind-numbers © 2026 EMARKETER Smart Supply by AI Digital is the supply intelligence layer built for programmatic buyers. Powered by AI and 450+ media experts, it scores and gates every bid request across 12 SSPs before your DSP bids, so inventory arrives optimized for your KPI, with every AI decision visible. Learn more at aidigital.com

In today’s podcast episode, we explore three of the biggest questions surrounding OpenAI: What if the company had chosen a business-focused approach over the consumer market? How much can OpenAI realistically expect to generate in advertising revenue by 2030? And how will the company address the potential effects of ChatGPT on young people? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Consumer Insights Analyst Paola Flores-Marquez for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: [email protected] For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-chatgpt-s-effect-on-young-people-openai-could-look-away-consumers-behind-numbers © 2026 EMARKETER Smart Supply by AI Digital is the supply intelligence layer built for programmatic buyers. Powered by AI and 450+ media experts, it scores and gates every bid request across 12 SSPs before your DSP bids, so inventory arrives optimized for your KPI, with every AI decision visible. Learn more at aidigital.com

In today’s podcast episode, we discuss what makes certain moments GIF-worthy, how young people are changing the way GIFs are created, shared, and understood, and how brands use GIFs to connect with and engage their audiences.Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Lindsay Aston, Senior Managing Director at GIPHY, for the discussion.Listen wherever you get your podcasts, or watch on YouTube or Spotify.Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: [email protected] more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at [email protected] a transcript of this episode click here:https://www.emarketer.com/content/podcast-how-gifs-outlive-moment© 2026 EMARKETERWant to reach your customers where they’re already talking? Over the past decade, GIPHY has built a platform used daily by millions everywhere conversations are happening. Now, GIPHY Ads enables brands to connect with their audiences through ads people share, not just see. For more, head to ads.giphy.com.