Marketing Channels vs Programs with Asia Orangio

Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more. Visit our website for the detailed episode recap with key learnings. DemandMaven In Demand Episode 26: What is the SaaS Black Hole? Managing SaaS Growth with Asia Orangio Userlist’s email examples posts SignWell – example of a good SEO program Amplitude, Google Analytics 4, SegMetrics – marketing attribution tools Metabase – business intelligence tool Dovetail, Cognism, Balsamiq, Drift – good marketing program examples MagicLibrary – ideas for ads ProfitWell’s hot sauce campaign Follow Asia on Bluesky and LinkedIn The Work by DemandMaven on Substack Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.