Compostable Packaging Innovation with Rich Cohen of Elevate Packaging

Episode Summary The conversation delves into the misconceptions surrounding recyclable and compostable packaging, highlighting the gap between consumer expectations and actual recycling rates. It emphasizes the need for effective solutions that not only offer recyclable options but also ensure that these materials are actually recycled or composted. takeaways Nobody wants recyclable packaging. Recycling rates are, you know, 5%. They want things that get recycled. They want packaging that gets composted. Consumer expectations are not being met. The focus should be on actual recycling rates. Compostable packaging is not enough. Sustainable packaging needs to be effective. Environmental impact is a priority for consumers. The industry needs to adapt to consumer demands. BEYOND Circular helps brands achieve resilience and improved sustainability through waste reduction, alternative material sourcing and circular systems strategies.  https://www.linkedin.com/company/beyond-circular-solutions/www.linkedin.com/in/justincarven