Beyond the Wrench | Podcast Guru

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How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, VP of Industry Advancement at ASE, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward. The Beyond the Wrench Podcast is powered by ASE.

Recent Episodes

IMSA, The Heartbeat of the Auto Industry

John Doonan, President of International Motor Sports Association (IMSA), breaks down why they see themself as the "heartbeat of the auto industry." In this episode, he talks about what makes IMSA's staff and drivers feel like one big family, how IMSA is helping build the next generation of automotive talent through a new career program with ASE, and how strong partnerships with companies keep the series stable. Watch Full Podcast on YouTube About the Episode Host: Jay Goninen, ASE, jgoninen...

60 MIN

How to Build Stronger School-Industry Partnerships with ASE Connects

Lisa Joseph, Director of ASE Connects Schools at ASE, breaks down how ASE Connects (formerly WrenchWay) is helping schools tap into free industry support, and how completing one quick form now enters schools into the $11k Snap-on giveaway. In this episode, she walks through the online platform, how the back-to-school form connects schools with local shops, and gives a sneak peek at Student Profiles coming very soon. Watch the Full Webinar on Demand Log in or Create an Account to Complete the ...

60 MIN

Milwaukee Pipeline 2026: How Ty the Car Guy Built Almost a Million Followers

Tyler Gallardo, known online as Ty the Car Guy with nearly 1 million followers, breaks down how he turned a mobile mechanic business into a full-time content career. In this episode, he covers his path into the trade, how he grew his business from the ground up, how his first videos unexpectedly took off, and how he handles negativity in the comments without letting it get to him. Watch the video recording on YouTube About the Episode Host: Jay Goninen, ASE, [email protected]: Tyler Gal...

47 MIN

Milwaukee Pipeline 2026: Growth into Transportation & the Instinct to Build

Cole Conrad, Senior Vice President of Product Management at Milwaukee Tool, breaks down how Milwaukee Tool's growth into transportation trades wasn't a step-by-step plan—it was patience and instinct, one tool at a time. In this episode, recorded live at Milwaukee Pipeline 2026, Cole covers the shift into automotive as an all-in focus, how the team decides what's worth building next, and why trusting instinct over data was key to bets like the Hammer Chisel tool. Watch the video recording on...

32 MIN

Milwaukee Pipeline 2026: Hammer Chisels, Grease Guns, & What's Next

Live from the 2026 Milwaukee Pipeline event, Ryan Mack, Group Product Manager, and Tim Schneider, Assistant Product Manager at Milwaukee Tool, join us to unpack how user frustration drives every product they build. In this episode, they cover the design story behind the M18 FUEL STRIKER, how accessories are engineered around real field use, a new grease gun that solves three key frustrations, and their favorite things about the Pipeline event. Watch the video recording on YouTube About th...

46 MIN