This week Burke speaks with regular Forbes Contributor and Marketing Expert, Professor Michael Solomon from Saint Joseph's University on how long-term changes to the way we purchase and sell things came from the COVID-19 Pandemic. Since early 2020 thousands of people have chosen to use online services like Amazon to perform their day-to-day purchases as opposed to visiting in-person establishments like their local grocery store or Walmart. The popularization of Amazon has only grown since the beginning of the pandemic, but Michael argues that the public reliance on Amazon was always inevitable, and the pandemic only acted as a catalyst for its growth. As people grow more and more comfortable with how easy online shopping is, the regular drive out to the grocery store and being unable to find the item you travelled so far for seems like a thing of the past, but is this a good thing? For more on Michael, visit his site: https://www.michaelsolomon.com/ And be sure not to miss his newest book, The New Chameleons: How to Connect with Consumers Who Defy Categorization, on Amazon, Barnes and Noble, and other providers. The Big Time Talker Podcast is Sponsored by Speakermatch.com