E24. Discounting Is Why Your Beauty Business Isn't Making Money

For five years I charged a family member $85 for a service everyone else paid $130 for. That's $45 I lost every single appointment and I didn't even clock it until I sat down and did the maths 😅 In this episode I'm getting really honest about discounting, the kind that feels like loyalty or love but is quietly costing you thousands. I talk through my own experience undercharging someone close to me, the awkward phone call I had to make to finally raise her price and why I actually resented doing her nails by the end of it. We get into ⬇️ ✨ Why discounting your regulars hurts more than discounting new clients ✨ The difference between a small loyalty discount and one that's eating your profit ✨ Why you can't assume what a client can or can't afford ✨ How I raised a long term client's price without losing her as a client If you've ever felt too guilty to raise a regular's price, this one's for you. You don't owe anyone a discount, you just owe your business a chance at success💕 Work 1:1 with me to become more booked + profitable, click here 💓 Don’t forget to rate this podcast 5 stars ⭐️ Follow us on Instagram ⬇️ https://instagram.com/blossominbusiness_ https://www.instagram.com/royalblossombeauty Follow us on TikTok ⬇️ https://www.tiktok.com/@blossominbusiness   Have a topic you would like covered on the pod? 🌸 Send through your request on our website here: https://blossominbusiness.com/pages/blossom-in-business-podcast  Want to be our next guest speaker? Apply here: https://go.blossominbusiness.com/podcast-guest-speaker-application Become one of our sponsors: Email [email protected] 💌