Episode 81: Stop guessing your prices: A masterclass on pricing strategy with Peter Giordano III

AUG 2, 202649 MIN

Description

✨ Episode Summary Most entrepreneurs set their prices by guessing, googling, and hoping something sticks. There is a much better way, and today's conversation will show you exactly what it looks like. In this episode, I sit down with my business coach, Peter Giordano III, who completely demystifies pricing for service-based entrepreneurs and shows why what you charge is about so much more than just a number. Here's what we're getting into: The biggest myths around pricing, including why there is no single right price Why pricing based on your competition is the wrong move What "charge your worth" actually means and why it falls flat Why undercharging is a confidence problem as much as a math problem The permission to get no's and how it changes your pricing forever The $1 million exercise that shows you what your business can actually make Revenue vs. margin vs. profit: which one you should actually care about Value-based pricing vs. productized pricing: which model fits you How to raise your prices with existing clients without losing them Budgets vs. wallets: the mindset shift that changes every pricing conversation If you have ever pulled a number out of thin air and hoped a client would say yes, this one is for you.  📌 Resources & Links Mentioned Connect with Peter Giordano III on LinkedIn Subscribe to Peter's Substack newsletter Join the Bold Content Collective (BCC) — for women ready to build a business that actually reflects who they are  🔥 Action Items 🎧 Subscribe, rate & review to help the show grow. Every bit helps and means the world! Subscribe on your platform of choice: Spotify | Apple | iHeartRadio 👯 Let's be friends! LinkedIn | Instagram | Facebook  Curious about working with us? Interested in growing your business with us? Set up a free 15-minute vibe check.  Hosted by: Rachel Honeyman Music by: Shmukulele Produced by: Podium Studios  Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice