How GYM KITCHEN has TRANSFORMED the Ready Meals category | EP. 19 Brand New Taste

Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch.  Segun is on a mission to reinvent the face of British ready meals, providing consumers with first and foremost a delicious and convenient meal, that is *actually* nutritious and filling.  From the early days of the brand concept and trademarking to the strategic manoeuvres that landed The Gym Kitchen in the nation’s major retailers, this episode covers it all. Segun reveals the strategies behind building a brand before launch, the importance of community, and how staying true to your vision—even when it means reimagining your product based on feedback—can lead to success in a crowded market. But it's not just about the food. Segun opens up about the broader implications of being a black founder in the food and beverage industry, shedding light on the hurdles and highlighting the need for more representation and support. From confronting stereotypes to pushing for change, his insights offer a candid look at the landscape of entrepreneurship through a diverse lens.   Whether you're a budding entrepreneur, a health-conscious eater, or someone interested in the intersection of diversity and business, this episode is packed with valuable lessons, inspirational stories, and the inside scoop on what it takes to build a brand that stands out and stands for something more. If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to [email protected]   Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/   Visit https://www.tastehead.com/ to learn more   Follow Segun: https://www.linkedin.com/in/segun-akinwoleola-a0941530/   https://thegymkitchen.com  https://www.instagram.com/thegymkitchen/  Brands Mentioned: The Mind Collective Liquid Studio  Liquid Death The Black Farmer  Rory Sutherland - The Ikea Effect Tesco Black Action Plan Sainsbury’s Thrive  Strong Roots Gym Shark Hawksmoor Brand Growth Heroes Diary of a CEO High Performance Podcast Will it Make the Boat go Faster?