How We Automated the Agency...without Selling Packages

If every PR client needs something different, how do you build an agency that can actually scale? That’s the question Whitney found herself wrestling with after years of intentionally avoiding traditional packages. In this episode, Whitney takes you behind the scenes of how True Story tackled that problem: creating a framework for the team without turning the agency into a one-size-fits-all machine. She shares what happened when she brought in an outside expert to challenge the way they were doing things, rethink their processes, and automate the parts of the business that didn’t need to be reinvented every time. It’s a behind-the-scenes look at building systems that make an agency easier to run, without losing the customization that makes PR different from a one-size-fits-all service. Connect with Whitney on Instagram Connect with Whitney on LinkedIn x1s1ND6kjxbBBElSxwS2