E221 - Your "Hot Lead" Is Actually on an Iceberg

If you've ever slid into a stranger's DMs to sell something and got ghosted, it's probably not that they weren't interested. Rachel breaks down the five temperatures of a lead, why you never drop a price in a DM, and the exact message she used to get a brand owner on a call after her DM went unread.   Brand Talk with Rachel & Drew is the podcast for salon owners who are great at their craft, capped by their hours, done making the big brands richer & ready to build a product brand THEY actually own. Each week, Rachel & Drew Thomas break down how they built a private-label hair extension brand inside their own salons & how hundreds of salon owners are now doing the same. You get the REAL systems, the ACTUAL numbers & none of the hustle-harder noise. You bring the 10 percent only you can bring, and we show you the engine that carries the rest. If you are done trading hours for dollars, follow the show and start building something YOU own.   ━━━━━━━━━━━━━━━━━━━━ ► GET YOU TICKETS FOR SALON CON HERE https://www.saloncon.live   ► Check out the BYOB documentary! https://youtu.be/MMkhk5ByhuU?si=K70WxcXmqluyFLAw   ► WATCH + LISTEN YouTube: https://www.youtube.com/@Brandtalkwithrachelanddrew Podcast: https://themilliondollarsalon.podbean.com/   ► FOLLOW Rachel: https://www.instagram.com/rachelpaigexo Drew: https://www.instagram.com/mdrewthomas Boulevard ambassador: https://get.joinblvd.com/ambassador-rachel-paige/   #salonownereducation #salonownership #salonowners #hairextensions #salonbusiness #productbrand #recurringrevenue   DISCLAIMER Rachel and Drew are not CPAs, attorneys, insurance agents, contractors, lenders, or financial advisors. Nothing here is tax, legal, insurance, or financial advice, and it may be outdated or inaccurate. Verify everything yourself. For educational and entertainment purposes only.