Strategy Is Attitude: Why Brilliant People Still Fail | Ganzorig Ulziibayar

Ganzorig Ulziibayar spent twenty years as a CEO, starting as a staff member and rising through the ranks before founding his own business. He is now chairman of a financial group made up of three insurance companies, an asset manager and an investment bank, and he is the author of Strategy as Attitude. He arrived at that title after watching a great many brilliant people fail. What he found was that failure had nothing to do with pedigree, school, an MBA, IQ or EQ. Through fifteen years of productivity psychology research he concluded that psychology accounts for more than seventy percent of what determines a person's productivity, and that the deciding factor sits in the subconscious. He reached the same conclusion a second time from a completely different direction, as a practitioner who once managed 120 executives at a multi-billion dollar bank and watched capable people fail for one reason: they preferred themselves. He describes diagnosing those leaders as deaf, unable to hear customers, staff or colleagues even with reality in front of them. His answer is three attitudes latent in everyone and suppressed by modern education and individualism: being a giver rather than a taker, taking the customer's perspective rather than your own, and being productive rather than merely saving cost, time and energy. He explains why a selfish person can never articulate a strategy, why a product is by definition something given to someone else, and why he ranks customers first, staff second, shareholders third, executives fourth and the CEO fifth. Michael and Ganzorig also get into where companies are getting AI wrong, why strategy is the work AI cannot take, and what it means that more than half the Fortune 500 from the year 2000 no longer exists. What you will learn Why credentials, IQ and EQ predict so little about who actually succeeds, and what does predict it The three latent attitudes that make anyone a strategist, and why modern education suppresses all three Why a selfish person can never articulate a strategy, explained through what a product actually is The priority order Ganzorig gives every company: customers, staff, shareholders, executives, then the CEO How to spot a corporate politician sitting in the seat where a strategist should be Why organizations with hundreds of billions in resources still get taken down by startups Why strategy is the one thing AI cannot do for you, and what that means for how we educate people Ganzorig Ulziibayar is a practitioner strategist who spent twenty years as a CEO, starting as a staff member and rising through the ranks before founding his own business. He is now chairman of a financial group comprising three insurance companies, an asset manager and an investment bank. He has led as many as 120 executives at a multi-billion dollar bank as well as startups of twenty to thirty people, and has spent fifteen years researching productivity psychology. He is the author of Strategy as Attitude, and of a history book. Connect Strategy as Attitude, available on Amazon and Kindle Breakfast Leadership Network: https://www.breakfastleadership.com Note: The Breakfast Leadership Show includes occasional paid partner episodes, in which the guest has paid to appear. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.