Mikayla Nogueira on Filter Rumours, POV Beauty Secrets, “Mascaragate” & Makeup Hot Takes

Mikayla Nogueira is not holding back: “I'm probably considered the most untrustworthy influencer in beauty,” says the 28-year-old self-taught makeup artist, founder and creator with more than 21 million (!!) fans across social media. As POV Beauty debuts at Sephora, we sit down with the TikTok superstar–and the secrets are coming out. In this episode, you’ll hear about: How years of working at Ulta inspired POV Beauty, and why Mikayla ultimately chose Sephora when both retailers came calling The filter debate that inspired her “Beauty From Every Angle” campaign The wave of one-star reviews that hit before the line officially launched in stores, and how the founder bounced back Why she loves rage bait (yes, really) What happened with the “Mascaragate” cancellation and how she became the face of a L'Oréal mascara in spite of it all The amount of money she spends on makeup a month–despite being sent mountains of free product in PR Her thoughts on this year's foundation reformulations, and why Mikayla’s stockpiling talc-based powders A teaser of what she’s cooking up next for POV Beauty - what she says is going to be their biggest launch yet Plus, stay tuned to the end for a fun round of rapid fire to find out the one skincare product she’d panic-buy if it were suddenly discontinued Watch and subscribe on YouTube Shop everything mentioned in this video here: SHEAMOISTURE | African Black Bar Soap POV Beauty | Glaze It Glazey Tack Primer with Glycerin and Niacinamide POINT OF VIEW. - Snatch It Face Ampoule Serum with Pdrn and Peptides POINT OF VIEW. - Snatch It Eye Serum with Pdrn and Peptides POINT OF VIEW. - Chill It Plumping Water Moisturizer POV Beauty | Drip It Nourishing Glow Serum POV Beauty | Drench It Soothing Priming Milk with Rice Water ONE/SIZE BY PATRICK STARRR | On 'Til Dawn Mattifying Waterproof Setting Spray TATE MCRAE - TATE 01 Eau De Parfum LEMME | Purr FENTY BEAUTY - Pro Filt'r Fluid Flex Natural Matte Longwear Foundation ARMANI | Luminous Silk Foundation CHARLOTTE TILBURY - Airbrush Flawless Finish Setting Powder GIVENCHY | Prisme Libre Blurring & Color-Correcting Matte Pressed Powder HUDA BEAUTY | Easy Bake Loose Baking & Setting Powder MAYBELLINE - Fit Me Matte + Poreless Powder Foundation Makeup POINT OF VIEW. - Amp It Amplifying High-Shine Smoothing Lip Balm Ampoule L’ORÉAL PARIS | Extensionist Mascara FRECK | The Original Freckle Pen PATRICK TA | Major Headlines Blush Duo - She's Blushing: PATRICK TA | Major Headlines Blush Duo - She Knows Who She Is RHODE SKIN | Carabiner Limited Edition Collectible RHODE SKIN Pocket Pearl Blush WESTMAN ATELIER | The Eyeshadow Holiday Edit Palette Limited-Edition COVERGIRL - Clean Fresh Yummy Big Oil Stick POINT OF VIEW. - Limited Holiday Amp (K)it Edit Lip Trio Makeup Gift Set: POINT OF VIEW. - Whip It Hydrating Whipped Cream POINT OF VIEW MINI JET DUO SKINCARE GIFT SET LIMITED EDITION MORPHE | ChromaPlus 12-Pan Eyeshadow Palette DERMALOGICA | Precleanse Cleansing Oil DOLCE GLOW | Lusso Self-Tanning Mousse PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! 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Don’t miss their best deals of the season on trending Conair hair tools on Amazon.ca this October. 🎙️ For more related conversations like this, check out these episodes: Meet The TikTok-Famous Makeup Artist Who's Single-Handedly Making Beauty Products Go Viral, Mikayla Nogueira Mikayla Makeup Returns! 6 Products She’s Buying For The Upcoming Sephora Sale, The One Blush She Talks About “Obsessively” and The Real Reason She Never Gets Facials Mega Beauty Influencer Jackie Aina on Diversity in Beauty, Her New Brand, Forvr Mood & Her Best Foundation Hack Ever 💄 JOIN THE BREAKING BEAUTY COMMUNITY 💄 YouTube Instagram TikTok Facebook Group Newsletter Signup Podcast Hotline: 1-844-227-0302 🎙️ MEET THE HOSTS Carlene Higgins Jill Dunn *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.