10 Ways to Erode Trust and Alienate Clients

Building trust with clients takes WAY too much time and energy....right? In this episode of Breaking BizDev, John Tyreman and Mark Wainwright take a tongue-in-cheek look at how professional services firms inadvertently destroy client relationships across the entire sales lifecycle. Because trust in expert-led industries is built in drops and lost in buckets, avoiding common sales pitfalls is essential for sustainable firm growth.  Through a satirical "masterclass" on what not to do, John and Mark break down the 10 worst sales behaviors—from initial lead generation to final contract execution—and explain how to replace bad habits with trust-building actions. CHAPTERS 00:00 Welcome 02:07 If you know anyone 03:38 Push new leads FAST 04:55 Death by slide deck 05:52 Let the robots do the caring 07:23 Fire and forget a PDF proposal 09:14 Talk about yourself 10:34 Front-load the resumes 12:11 Art of the assumption 14:33 The 'wing it' power move 16:16 Be the smartest person in the room 17:10 How to build trust for real Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7