Marketing 101

Ahmed Malik returns to the show to talk about some key skills many associates avoid until it's too late: marketing and networking. Ahmed, a business lawyer and partner practicing in real estate, corporate law, and banking, walks through why business development can't be turned on overnight once you're up for partnership - it has to start early, beginning with internal networking inside your own firm. He and Jeremy discuss how introverted associates can still build this skill over time by starting small. Ahmed also makes the case for treating your whole personal network - old classmates, teammates, friends - as potential future clients or referral sources, and offers practical advice on how to reach out authentically without it feeling like a sales pitch. He also shares some personal stories that prove relationship-building, not closing, is the real skill. Featured guest: Ahmed Malik, Partner Breaking Down the Bar is hosted by Jeremy Ellergodt. Produced by Jess Schmidt: https://www.jessdoespodcasting.com/ Edited by Morgane Chambrin: https://www.morganechambrin.com/