Having a personality is the competitive advantage nobody talks about in eCommerce

Why has marketing gotten so boring lately? In this episode I'm unpacking why so many eCommerce brands feel the same, and why having a personality, yours or a deliberately built one, might be the biggest competitive advantage you're not using. I look at brands like Duolingo, Frank Body and Who Gives a Crap who've nailed this, share why trying to get everyone to love you is a losing game, and give you some practical ways to find your own point of difference and start standing out in a crowded feed.