Why chasing every new marketing trend is quietly wrecking your eCommerce growth with Jodie Minto

Jodie Minto joins me this week to talk about the marketing mistakes she sees eCommerce founders make on repeat, from relying too heavily on organic social in the early days, to going all in on paid ads and forgetting everything else. We get into product pages that leave customers with more questions than answers, what conversion rate you should actually be aiming for, and why the money you think you don't have might be sitting in your slow moving stock. Jodie also breaks down how to prep for Black Friday without blowing your ad budget or your profit margin, and shares why she treats every campaign, post and email like a little experiment.