Why you can't trust your Shopify numbers for a profitable eComm store, with Jaimie from Bloom Money

Jaimie from Bloom Money joins me to talk numbers, the kind most eCommerce owners avoid until tax time forces their hand. We get into why Shopify and Xero never seem to agree, the GST mistake that once cost a business three hundred grand in ad spend, and how to actually plan a Black Friday sale using real figures instead of a guess and a prayer.