How to Build a Personal Brand: 400 Days of Content, Instagram Growth & Brand Deals | Layton Woodcroft (Layton Video)

What happens when you post a video every single day for 243 days and STILL can't break 1,000 views on TikTok? Layton went from working as an electrician to building a successful personal brand, growing an audience of nearly 250,000 followers and securing brand partnerships with companies including Sony, DJI and Adobe. But his success didn't happen overnight. He committed to posting content for 400 consecutive days, learning how to create better videos, build audience trust and turn social media attention into a profitable creator business. Today, Layton helps entrepreneurs, founders and businesses master short-form video content, Instagram growth, storytelling and personal branding through online courses, workshops and brand collaborations. In this episode of Building The Brand, Layton sits down with James Burtt to explain why most businesses get their content strategy wrong, why views don't necessarily equal sales, how to create engaging videos without expensive equipment and how he turned his content into multiple income streams. He also shares the practical formula behind his viral videos, why brands should prioritise storytelling over selling, how to negotiate paid UGC and influencer brand deals, and why consistency is one of the most underrated tools in building a successful personal brand. Connect with Layton: Instagram: https://www.instagram.com/layton_video/ Want more from Building The Brand? Connect here:https://buildingthebrand.co.uk/newsletter KEY MOMENTS: 0:00 — Posting 400 Days in a Row: The Reality of Building a Personal Brand 01:46 — Why Most Businesses Get Their Video Content Strategy Wrong 03:01 — Content Consistency vs Batching: How to Get Better at Making Videos 19:22 — Overcoming Camera Anxiety and the Fear of Posting Online 21:22 — 243 Days Without Going Viral: Why Persistence Builds Audience Trust 27:38 — How Businesses Can Create More Video Content In-House 30:13 — Monetising Your Personal Brand With Online Courses and Digital Products 35:15 — How to Get Brand Deals and Build Multiple Creator Income Streams 40:50 — How Consistent Content Builds Trust, Followers and Brand Awareness 45:11 — Brand Storytelling, Social Proof and UGC Marketing That Converts 51:45 — How to Negotiate Influencer Brand Deals, Fees and Usage Rights 54:26 — Do Talking Head Videos Still Work? Creating Authentic Content 01:04:30 — Finding Original Content Ideas and Avoiding Social Media Comparison 01:10:17 — How to Film Better Instagram Reels: The 15-Shot Video Formula 01:12:07 — Viral Videos vs Valuable Content: Building a Social Media Sales Funnel 01:22:35 — Instagram vs Email Marketing: What Actually Converts Into Sales? 01:30:43 — The One-Brick-a-Day Mindset for Building a Successful Business