He Grew The UK's Biggest Personal Brand And He Says The Creator Economy Is Just Getting Started

How to build a personal brand that survives fame and actually makes money? Dom Murray helped turn Diary of a CEO with Steven Bartlett from 3 people in a room into the UK's biggest podcast.What does it really take to build a personal brand that lasts?  Dom Murray - former right-hand to Steven Bartlett on Diary of a CEO and now Director of Talent at Your Social Currency - sits down with James Burtt on Building The Brand to break down personal branding, trust before monetisation, and how naivety became their superpower. Dom reveals why authenticity beats tactics, why you must build trust before you sell anything, how COVID led him to Steven Bartlett, the Matt Hancock moment when they knew it would explode, the unconventional live show and conversation cards brand extensions, and the emotional cost of leaving at the peak.  He also breaks down his new role scaling founders beyond social media and why the creator economy is still early.  KEY MOMENTS: 0:00 — How did Dom Murray help build Diary of a CEO? 01:50 — Should every founder build a personal brand? 04:43 — What is authenticity in personal branding? 12:13 — What is the dark side of fame? 22:54 — How did Dom go from music agent to Diary of a CEO? 40:25 — How did COVID lead to Diary of a CEO? 49:40 — Why was naivety their superpower? 52:48 — When did Diary of a CEO explode? 01:01:23 — How do you turn a podcast into a live event? 01:16:30 — How do conversation cards monetize attention? 01:20:35 — How do you keep trust during rapid growth? 01:30:31 — Why leave Diary of a CEO at the peak? 01:37:21 — How to scale brands beyond social media? ABOUT BUILDING THE BRAND: Building The Brand is the business podcast for people who don't just want inspiration - they want to understand how success is actually built. Hosted by James Burtt, each episode goes beyond the headline with in-depth conversations and signature pause moments that tactically break down strategy.SUBSCRIBE for weekly interviews with UK founders on personal branding, scaling, and brand building. #DiaryOfACEO #PersonalBranding #BuildingTheBrand