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Building The Brand with James Burtt
Phonic Content
Suhit Amin Built & Sold a 7-Figure Influencer Marketing Agency Before 25... here's exact how he did it!
SEP 12, 2026105 MIN
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Description
How do you start an influencer marketing agency at 17 whilst battling stage three Hodgkin's lymphoma, scale it to 7-figures and sell it for millions by 24?
Suhit Amin did exactly that.
WATCH THE FULL PODCAST NOW ON YOUTUBE
In this episode, host James Burtt sits down with Suhit Amin, founder of Saulderson Media, to deconstruct the tactical playbook behind building an influencer marketing agency from scratch, winning clients with cold outreach on LinkedIn, doubling revenue with the right advisor, and navigating the full M&A process to a multi-million pound exit to Journey Further.
If you want to understand how to build an agency from scratch, how to sell your business in the UK, or how to turn cold outreach strategy into compounding revenue - this is your blueprint.
In This Episode You'll Learn:
How Suhit turned an MCN sub-network into a talent management business making £100k in 6 months at 16
The cold LinkedIn DM system he used when LinkedIn was quiet - and why manual reps beat automation early
Why talent management evolves into an influencer marketing agency for higher margins and scale
The exact M&A process: from teaser and information memorandum to 5 offers, due diligence, and the 24-hour wait for money to land
Why he chose a lower multiple from Journey Further over a higher US offer and what founders get wrong about business brokers and valuation
Connect with Suhit Aminhttps://www.suhitamin.com/
Want more from Building The Brand? Connect here:https://buildingthebrand.co.uk/newsletter
Key Moments:
0:00 - Introduction: How a 17-Year-Old Built a 7-Figure Influencer Marketing Agency
02:31 - Why Starting a Business Young Was Suhit Amin's Unfair Advantage
04:11 - From Gaming Videos to 37K Subscribers: Learning YouTube MCNs and Sub-Networks
07:04 - Why Talent Management Beat Being a Creator: Spotting the MCN Decline
09:40 - How to Start an Influencer Marketing Agency From Scratch With 5 Clients
15:35 - Cold Outreach Strategy That Worked: Turning LinkedIn DMs Into Revenue
19:25 - Consistency & Manual Reps: Why Volume Beats Automation When Starting Out
31:47 - Thinking Like a Founder: Why He Always Planned to Sell His First Business
37:18 - Doubling Revenue in 12 Months: How Advisor Simon Penson Restructured the Agency for Sale
44:15 - How to Sell Your Business: The Full M&A Process, Due Diligence & Keeping It Secret
53:54 - Choosing the Right Buyer: Why He Took a Lower Offer From Journey Further
01:04:03 - What Happens When the Money Lands: Telling the Team and Calling His Parents
01:26:14 - Battling Stage Three Hodgkin's Lymphoma at 16 While Starting a Business
01:36:26 - How Cancer Changed His View on Business, Risk and Resilience
In this show we answer:
What is this episode about? This episode of Building The Brand features Suhit Amin explaining how he built and sold a 7-figure influencer marketing agency (Saulderson Media) before age 25, detailing his cold outreach on LinkedIn, transition from talent management to influencer marketing, and the step-by-step process to sell a business including valuation, buyer outreach, and due diligence.
Who is Suhit Amin? Suhit Amin is a UK entrepreneur who founded influencer marketing agency Saulderson Media at 17, scaled it to over £100k revenue in six months, doubled revenue with consultancy Scaled, and achieved a multi-million pound exit to Journey Further - all after undergoing chemotherapy for Hodgkin's lymphoma at age 16.
How did Suhit Amin get clients for his influencer marketing agency? He used cold outreach on LinkedIn, identifying brands working with similar creators, connecting with marketing managers, and moving conversations from DMs to calls. He posted daily when LinkedIn was unsaturated and treated outreach like volume-based reps to learn what messaging converts.

