Build a Business Around What Brings You Joy

In today's solo episode, I'm reflecting on the role joy plays in building a business that actually feels sustainable. I share why it is so important to notice the work, marketing and opportunities that genuinely light you up, rather than forcing yourself into someone else's version of success. This is your reminder that you can build a business around your strengths, your energy and the things you truly enjoy. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review! Key Takeaways Joy is useful information The parts of your business that energise you can reveal where your strengths, interests and best opportunities lie. You do not have to market like everyone else Podcasting, video, writing, LinkedIn or something else entirely can be the right fit. Choose the channel that helps you show up with enthusiasm. Knowing yourself creates a more sustainable business The clearer you are on what you enjoy, what drains you and what matters to you, the easier it is to make decisions that feel aligned. Permission to do things differently is powerful There will always be opinions about the "right" way to run a business. You can take what helps and leave the rest. Alignment makes consistency easier Going all in on work you genuinely enjoy is more likely to feel sustainable than forcing yourself to follow strategies you resent. Episode Highlights 00:10 – Why joy has become an important lens for how I approach my business 02:20 – Recognising the difference between what you think you should do and what you genuinely enjoy 05:00 – Finding marketing methods that suit your personality and strengths 08:00 – Letting go of outside opinions and choosing what works for you 10:55 – Permission to pursue the parts of business that light you up 12:01 – Reflections on being a podcast guest and how conversation can bring clarity Mentioned In The Episode A Thought I Kept "Should is the Killer of Joy." — Liz Mosley podcast episode Sophie Cliff Building you Brand Episode