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Building your Brand
Liz Mosley
Creating Content, Community and a Family-Led Business with Ola Pelovangu Live from London
OCT 7, 202642 MIN
Description
Recorded Live at The St Bride Foundation in London, on today's special podcast episode I chat to Ola Pelovangu. Ola is a return guest and was first on the podcast all the way at the beginning for episode 7! She is a full time content creator and (soon to be) mum of 6 and wife. Ola has a background in brand partnerships and media; previously global brand partnerships manager at TikTok and prior to that Head of beauty, fashion and media brand partnerships at global media and entertainment. She has been a full time content creator along side her family aka The Pelo Fam for over 5 years now. This converstation is full of candid insight into what goes into being a full time content creator, facilitating home education for their children and how Ola and her husband Darcy manage their lives together.
If you missed out on being in the room for this one I really hope you enjoy it and if you're interested in being there for the next live podcast recording sign up to the waitlist to be the first to hear all about it!
The event was sponsored by Adobe Express. I've been working with Adobe for over 5 years now and I use their tools every single day. Adobe Express has become an integral tool that I use as a small business owner and as a branding designer it's brilliant for setting up the branding I create for my clients! If you haven't tried it yet check out this link to give it a ago and I would love to hear how you get on!
Key Takeaways
Build from what is already true The Pelo family's public presence grew from values and routines already lived at home, rather than creating a persona for social media. A sustainable brand does not require you to perform; it can be an extension of who you already are.
Let values guide your decisions Kindness, responsibility and effort shape how the family works together, makes content and approaches opportunities. Clear values make it easier to grow without losing sight of what matters.
Create with people, not just around them The Pelo Fam's product development includes the children's ideas and gives them visibility of the business behind it, including profit and planning. Meaningful collaboration helps everyone feel ownership and learn along the way.
Listen for ideas already gaining momentum Pelo Pac grew from a practical solution the family had used for years and a recurring response from their audience. Paying attention to the problems people repeatedly mention can reveal an opportunity worth developing.
Make room for individuality within community Being part of a close family or team does not mean everyone has to be heard in the same way. Solo time, check-ins and one-to-one conversations can protect each person's voice.
Intentionality is a daily practice From financial literacy to family check-ins, the conversation shows that long-term impact comes from small, considered choices repeated consistently—not from getting everything perfect at once.
Episode Highlights
02:07 – Ola Pelovangu's career journey: from brand partnerships and TikTok to full-time family content creation
06:03 – The reality of creating content alongside homeschooling and raising a large family
07:52 – Involving children in content with intention, consent and long-term care in mind
10:46 – Building a family-led brand from values already lived at home
12:05 – The story behind Pelo Pac: turning a practical family packing system into a product
15:10 – Making space for each child's individuality within a busy family business
18:13 – Sharing difficult experiences online with purpose, practical support and boundaries
35:24 – Audience Q&A begins: Liz opens the floor for questions, with Hannah bringing over the roving microphone.
35:45 – How loss reshaped Ola's approach to risk, legacy and living intentionally
Mentioned in the Episode
The Pelo Pac; a door-hanging family organisation system with 22 compartments. https://pelopackit.com/
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and edited by me, recorded and produced by Kingsbane Studios
If you like to watch your podcasts you can watch all of my solo episodes and a few in person episodes including this one on YouTube.
If you enjoyed this episode please leave a 5* rating and review!

