Knowing Your Season: How to Identify Which of the Four Business Seasons You're In

Ever feel like you're doing everything right, but something still feels off? Or like you're growing fast and can't catch your breath? That feeling has a name — and once you know it, everything changes. In this episode, Heather breaks down the four business seasons — Expansion, Integration, Contraction, and Recalibration — and what each one actually feels like from the inside, not just on paper. You'll learn the real trigger behind most business seasons (hint: it's rarely a business event), the most common mistake to watch for in each one, and the four questions that will tell you exactly where you stand right now. If you've ever felt out of sync with your own business, this episode will help you name exactly why and what to do about it. Not sure what season your business is in? Pull your free Business Season Card at builttoflow.com/read. Loved the episode? Have a question? Text me here! Wondering what your business needs next? Take Your Business Reading. It’s free, takes five minutes, and points you to the right next step, whether that’s a one-time Next Move Session or ongoing support in The Advisory. Connect with me here: Instagram → @heathercrabtreestrategy LinkedIn → @heathercrabtree