The Trade Show Playbook for Construction: Before, During and After | Jen Kelly
Trade shows can cost thousands by the time you add the booth, travel, staff, signage, giveaways and days away from the business. So why do so many companies do all that work and then simply hope the right people walk past? In this episode of Built. Trusted. Chosen., I speak with Jen Kelly about creating a proper trade show strategy for B2B, trades, construction, engineering and technical businesses. We unpack what needs to happen before the doors open, how to prepare the people working your s...