Ideas and Concepts-Who Told You to Turn this into Merchandise

*****Subscribe to this small business podcast today***** Moving from a raw merchandise idea to a fully realized product concept means turning a vague thought into a clear, strategic blueprint. An idea is a simple random item or logo, while a concept defines the who, why, and how behind the product so it actually sells or builds the brand. Tune in to this episode as we explore the idea from implementation aspects.