USPTO is Still Pay to Play for Small Business Owners

***** Hit the download button ASAP***** We have discussed how complex it can be to submit a trademark application and secure approval. But approval marks the beginning of another challenge: protecting what many business owners consider their life’s work. Securing a trademark is only the first step; keeping it protected can become an ongoing challenge for a small business. This episode explores what happens when trademark rules, enforcement responsibilities, and protection timelines collide with an owner’s efforts to defend a brand. In this episode, we examine how USPTO trademark guidelines and protection timelines have affected Muazzi (pronounced “Mu-awhz-zee”), a small business's trademarked signature. We also share our own efforts to protect Watchforthehook since we conceptualized it. #trademark #USPTO #application #fees #processing #recertification #ip #stolen #withdrawn