Transport, Tourism & Logistics Insights: AI, simplicity and the future of passenger experience

In this episode, our partner Florian Dehne, Global Head Aviation, speaks with Martin Gauss, long-time CEO of Air Baltic and since November CEO of Gulf Air, about his fascinating journey from pilot to airline leader – and the lessons he’s learned along the way. Together, they explore how artificial intelligence, digitalization, and simplicity are reshaping the aviation industry. Martin shares insights on driving innovation through AI-based revenue management, Starlink connectivity, blockchain loyalty programs, and his belief that the passenger experience must become simpler, more seamless, and customer-centric. Discover how smaller, agile airlines can lead transformation and why AI will soon redefine how we book, fly, and experience travel. For more information visit our website rolandberger.com.